Press Release

Datria Named to 2011 Supply & Demand Chain Executive 100

Features '100 Great Supply Chain Projects' that demonstrate excellence in the supply chain

DENVER - May 4, 2011 - Datria Systems, Inc., an innovative provider of voice-enabled solutions for today's mobile workforce, today announced the company has been named to the 2011 Supply & Demand Chain Executive 100 "100 Great Supply Chain Projects" sponsored by the publication Supply & Demand Chain Executive.

"Our goal with this year's '100' is to put the spotlight on successful and innovative transformation projects that are delivering bottom-line value to small, medium and large enterprises across the different functions that comprise the supply chain," added Barry Hochfelder, editor of Supply & Demand Chain Executive. "The projects featured in the '100' article can serve as a roadmap for supply chain executives looking for new opportunities to drive improvement in their own operations."

Through an online submission process, the magazine collected information on supply chain transformation projects, including information on the objectives, scope, timeline and results of the project. Datria submitted its implementation with Roche, a leader in research-focused healthcare with combined strengths in pharmaceuticals and diagnostics. Roche has implemented Datria Voice in its Indianapolis facility to voice enable existing handheld devices for container and cart picking for its diabetes care and diagnostic products in a variety of warehouse zones. Freeing the users' hands allows them to focus on the job versus the tool, and has resulted in increased pick rates while maintaining the same level of accuracy for Roche. Datria integrated with the company's WMS and other internal systems to provide a seamless voice solution to Roche.

"We are honored to join other supply chain industry leaders on the 2011 Supply & Demand Chain Executive 100 list," said James Greenwell, president and CEO, Datria. The Roche implementation demonstrates the value and efficiencies Datria's voice-enabling technology offers in terms of increased pick rates which has translated to increased productivity without sacrificing accuracy or quality."

About Datria Systems, Inc.

Datria is an innovative provider of voice-enabled solutions for today's mobile workforce. Datria's solutions allow employees to connect directly and in real-time to the systems that support their business processes by using their voice and a wide variety of mobile devices, from cell phones to industrial hand-helds. The solution's flexible and scalable architecture allows Datria to repeatedly deliver increased productivity, process efficiency, and bottom-line savings of up to 20 percent to companies in a variety of industries around the globe. Datria's solutions support activities in distribution and logistics, retail store operations, mobile field service management, and manufacturing operations. Founded in 1997 and a member of the VoiceXML Forum, Datria is based in Greenwood Village, Colorado. For more information, please visit http://www.datria.com or call +1 800.583.9509.

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